《进博故事》（CIIE STORIES）

《进博故事》（CIIE STORIES）

一、序言（PREFACE）

每个人都爱听故事，因为故事有一种特殊的魅力。它能引人入胜、引发共鸣，更能传递信念、凝聚共识。

2018年11月，首届中国国际进口博览会在上海成功举办。至今，进博会已经连续举办了5届，我们听到了很多关于进博会的精彩故事。全球各地的“进博人”，无论来自哪里，说什么语言，从事什么工作，都通过参与这场盛会，收获属于自己的进博故事，记录开放的时代脚步，铭记一段全世界的“共同回忆”。

从进博故事中，我们能读出中国扩大开放的坚定决心。五年前，习近平总书记亲自向全世界发出了热情的邀约。从一开始，进博会就是开放的象征，就是开放包容、合作共赢的大平台，也是不断宣示中国扩大对外开放决心的大平台。每一届进博会，中国都向世界展示开放诚意，作出具体的开放承诺，而一年后每次重聚，人们都能看到彰显中国人“言必信、行必果”特质的具体成果。

更重要的是，这样的努力并无止境。在全球开放的迷雾中，中国有条件也有责任成为那个务实坚定的行动者、破局者乃至引领者，有责任带头吹起“开放的春风”。这春风将温暖整个世界，当然也将温暖这个国家的每一个人。

从进博故事中，我们能读出全球近悦远来的热烈向心。进博会是中国的，更是世界的。这5年来，参展国家和地区及企业遍布全球，展览面积不断扩大。饶是如此，仍“一位难求”。一边是参展商近悦远来，参展布展忙；另一边是采购商摩拳擦掌，不断按下经贸大单“确认键”。

全球热烈响应的背后，是对中国精心筹备进博会的认可，也是对分享中国巨大市场的期盼。这是每年都令人期待的盛会，更是让全世界期望值越来越高的盛会。进博会的内涵，远不止于“买全球、卖全球”，其主题彰显的是构建人类命运共同体的最新中国实践。

我们希望把进博故事的音符谱就乐章，把点滴的感动汇集成海，让更多人紧随时代浪潮，沐浴开放春风。

Everyone loves to hear stories because they have a special charm. They can not only be attractive and emotional, but also convey beliefs and unite consensus.

In November 2018, the inaugural China International Import Expo (CIIE) was successfully held in Shanghai. To this day, the CIIE has continued for five editions, and we have heard many fascinating stories about it. The “CIIE participants” from all around the world, regardless of their origins, language, or professions, have, through their participation in this grand event, harvested their own CIIE stories. These stories document the footsteps of an era of opening-up and commemorate a “shared memory” of the world.

From the CIIEstories, we can discern China’s steadfast determination to expand its opening-up.Five years ago, General Secretary XiJinping, general secretary of the Communist Party of China Central Committee, personally extended a warm invitation to the world. From the outset, the CIIE symbolizes openness, a grand platform for opening-up, inclusiveness, cooperation, and mutual benefit. It consistently demonstrates China’s commitment to expanding its opening-up. In each edition of the CIIE, China showcases its sincere openness to the world and makes concrete opening-up commitments, and one year later, during every reunion, people could witness the tangible achievements, embodying the Chinese people’s trait of “keeping promises and delivering results”.

What’s even more significant is that such efforts have no bounds. In the global landscape of opening-up, China is well-placed and has the responsibility to be a pragmatic, resolute actor, a breakthrough maker, and even a leader. It has the responsibility to lead the charge of the “spring of opening-up”, which will warm the whole world and, of course, every individual in our country.

From the CIIEstories, we can sense the warm attraction that brings the world closer here for unity.The CIIE belongs to China, but it also belongs to the world. Over the past five years, countries, regions, and enterprises from all around the world have participated, and the exhibition area has continued to expand. Yet, it is still “difficult to secure a booth”. On one side, exhibitors come from near and far, bustling with preparations for their exhibits; on the other side, buyers are eager, continuously clicking the “confirm” button on large trade deals.

Behind the enthusiastic global response are the recognition of China’s meticulous preparations for the CIIE and the anticipation of sharing in China’s vast market. This is an eagerly anticipated event every year, and it has become a gathering with increasing global expectations. The significance of the CIIE goes beyond “buying globally and selling globally”. Its theme embodies the latest practice of China in building a community with a shared future for mankind.

We hope to compose the notes of these CIIE stories into music, gather the moments of inspiration into an ocean, and let more people ride the tide of the era and bask in the warmth of openness.

二、摘要(ABSTRACT)

本书主要内容包括：选择进博的理由、在中国为全球、“一带一路”倡议十周年特别报道、展品会说话、高端对话、进博观察六方面。本书主要通过讲故事的形式，充分展现了进博会的价值和影响力、进博会在服务“双循环”发展中的窗口作用、进博会既是中国的更是世界的、进博会的热度和高度，以及进博会的四大平台作用。本书故事内容生动有趣，文字通俗易懂，读之耐人寻味；本书绘图栩栩如生，与100多张照片相得益彰。

The main contents of this book include six aspects: Why the CIIE；In China, for the World；Special Report on the 10th Anniversary of the BRI；Tales Unveiled by the Exhibits；Conversations with Top-tier；Highlights of the CIIE. Mainly through the form of storytelling, this book fully demonstrates the value and influence of the CIIE, the window role of the CIIE in serving the development of the “double cycle”, the CIIE is not only China but also the world, the heat and height of the CIIE, and the role of the four platforms of the CIIE. The story of this book is lively and interesting, the text is easy to understand, and it is interesting to read; The illustrations in this book are vivid and complement more than 100 photographs.

三、图片集锦

来源：作者自绘

四、目录（CONTENTS）

第一章选择进博的理由

1. 小展商打开大市场

2. “头回客”何成“回头客”

3. 首个“五年之约”

4. 年年都新鲜，年年有收获

5. 有备而来，期盼满满

6.“进博首秀”的两个愿景

7. “进博认证”的威力

8. “金手指”促展品变商品

9.小羊驼的“致富经”

10. 连续五届参展“火出圈”

11.让“进博热度”化作“贸易热度”

12.在塞纳河畔敲响进博“机遇之门”

13. 一份推介会“成绩单”的背后

14.在“四叶草”里找到“解卡”秘籍

15.“中国牛”牵手“世界牛”

16.进博会让新疆与世界触手可及

17.当天然矿泉水遇见进博会

18. “进博磁力”越来越强

19. “加速效应”让新朋旧友齐聚

第二章在中国为全球

1. 引领全球的“中国方案”

2.参加进博会背后的“生意经”

3. 少些瓶装水，多些水吧台

4. 德国老品牌焕发新活力

5. 口口相传，何止美味

6.大白兔何以跳上蔻驰

7. 从“本土生产”到“本土创新”

8.进博老朋友眼中的三件“宝”

9.从进博窗口看跨国企业“三步走”战略

10. 下一个百年：融入中国市场

11.进博舞台上的参与者与见证者

12. 让中国大市场成为世界大机遇

13. 开放结硕果，携手启新程

14. 助力金砖国家发展

15. 同赴“进博之约”

第三章 “一带一路”倡议十周年特别报道

1. 进博会改变了我

2. 果盘里的“一带一路”

3. “有味道”的佳话香飘四海

4. 把握“双重机遇”

5.为“一带一路”合作伙伴带来“进博机遇”

6. 看见中国的自信与责任

7. 希腊千年古港重焕生机

8.百年老店在进博会焕发新生

9. 追随“一带一路”印记

10. 毛利战舞再临“四叶草”

11.国际物流企业的新航标

第四章展品会说话

1.交通银行：数字赋能，服务跨境贸易高质量发展

2.记录历史，触摸未来

3.神奇微晶玻璃的进博之旅

4.兰州四岁短肠男孩用上“孤儿药”

5.考古学者的烦恼一扫而光

6.从未想过！还有如此“化学反应”

7.进博“大力士”服务中国大市场

8.深睡小屋让更多人“睡个好觉”

9.JAVA咖啡机“一年一个样”

10.从概念版进化到旗舰级

11.共建中国人的现代化厨房

12.“黑科技”为何越来越硬核

第五章高端对话

1.柯睿智：促进开放，推动建立公平贸易体系

2.王文：以进博会为纽带，推动构建人类命运共同体

3.潘文怡：寻找新机遇，创造新价值

4.柯乐文：陶氏公司每18个月就能落地一个新项目

5.方军涛：在这里感受中国市场澎湃动力

6.波恩托：进博会让全世界感受到安稳和信心

7.向小芳：为外商投资车企在华发展搭建政企交流平台

8.刘国平：踏上与中国同行的信心之旅

9.于李莉：主动面向绿色目标，积极搭建交流平台

10.董炜：聚焦“体育+”，为中国体育市场发展注入活力

11.励青：我们始终视进博会为最重要的展会平台

12.本间哲朗：砥砺三大领域业务，感受进博开放合作

13.邓建民：帮助全球创新企业在中国落地生根

14.双向奔赴：第五届进博会闭幕参展商这样说

第六章 进博之观察

1.在新征程上努力答好新时代开放“考卷”

——写在习近平主席宣布举办中国国际进口博览会六周年之际

2.诚邀五洲客，共计天下利

——第六届中国国际进口博览会全球推介侧记（一）

3.诚邀五洲客，共计天下利

——第六届中国国际进口博览会全球推介侧记（二）

4.诚邀五洲客，共计天下利

——第六届中国国际进口博览会全球推介侧记（三）

5.助力“金砖”合作，为全球产业链供应链“搭桥”

6.进博会成为G20国家参展企业的经贸“嘉年华”

后记

^{Chapter I Why the CIIE}

^1.^{CIIE helps US Company dōTERRA Benefit from Chinese Market}

^2.^{Developer of Innovative Water Solutions a Huge Fan of CIIE}

^3.^{The First “Five-Year Agreement”}

^4.^{Johnson Controls to Create New Story at the 6th CIIE}

^5.^{Well-prepared with High Expectations}

^6.^{Two-vision Debut for New CIIE Friend}

^7.^{The Power of “CIIE Certification”}

^8.^{Commercial Successes of Product Debut a Growing Trend at CIIE}

^9.^{Alpaca Wool Suppliers More Confidence in the Chinese Market}

^10.^{CIIE Springboard to Success for SGS in China}

^11.^{Norwegian Seafood Companies Expecting to Boost Business}

^12.^{French Companies Look Forward to Entente Cordiale}

^13.^{CIIE Promotion Adds Confidence in Hong Kong}

^14.^{Expo Offers Solutions}

^15.^{Sino-Foreign Cooperation in Beef Production}

^16.^{CIIE Helps Xinjiang Reach out to the World}

^17.^{Expo Brings “Inestimable” Benefits to Chinese Mineral Water Brand}

^18.^{Strengthening the “CIIE Magnetism”}

^19.^{The Accelerator Effect Brings Together Old and New Friends}

^{Chapter II In China, for the World}

^1.^{US Chip Company to Make Debut at the 6th CIIE}

^2.^{Unlocking Business Acumen: Kärcher’s Journey at CIIE}

^3.^{BWT Promotes Green Development at CIIE}

^4.^{German Beer Brand Gains Vitality from CIIE}

^5.^{Goodfarmer Benefits from CIIE}

^{6. A}^{White Rabbit Appear on COACH}^Products

^7.^{From Local Production to Local Innovation}

^8.^{The Three “Treasures” of CIIE as Seen by Olympus}

^9.^{Perceiving the “Three-Step” Strategy of Multinational Corporations}

^10.^{Springboard for Global Healthcare Innovations}

^11.^{Witnesses on the Stage of the CIIE}

^12.^{China’s Big Market a Great Opportunity for the World.}

^13.^{Harvesting the Fruits of Openness}

^14.^{Big Boost for BRICS}

^15.^{Go to the CIIE}

^{Chapter III Special Report on the 10th Anniversary of the BRI}

^1.^{Kazakh Enterprises Passionate about CIIE}

^2.^{A Glimpse of the BRI and the CIIE in Fruit Baskets}

^3.^{Philippine Companies Benefit from Chinese Market}

^4.^{APP Embraces Dual Opportunities}

^5.^{Wilmar International Shares CIIE Opportunities with BRI Partners}

^6.^{Sri Lanka Companies Benefit from CIIE}

^7.^{Piraeus Port Regains Vitality through CIIE}

^8.^{Century-old Estonian Company Gains Vitality from CIIE}

^9.^{Embracing the BRI}

^10.^{Import Expo to Showcase New Zealand Goods}

^11.^{New Beacon for International Logistics Enterprises}

^{Chapter IV Tales Unveiled by the Exhibits}

1. ^{Digital Trade Service by Bank of Communications Powers High-quality Development of Cross-border Trade}

^{2. A}^{Shining Platform for Qualcomm’s Innovations}

^3.^{German Specialty Glass Manufacturer to Show Star Products}

^4.^{CIIE Accelerates Takeda Medicine’s Entry into Chinese Market}

^5.^{Landcent’s Allicin E to Present Again}

^6.^{There is Such a “Chemical Reaction”}

^7.^{Mercedes-Benz Gains Market for Its Heavy-duty Truck}

^8.^{Deep Sleep Cabin Helping More People “Sleep Well”}

^9.^{JAVA Coffee Machines Experience Visible Changes}

^10.^{CIIE Witnesses Growth of Flagship Air Purifier}

^11.^{German Brand Teka to Unveil Modern Kitchen}

^12.^{“Black Technology” Becomes More and More Hardcore}

^{Chapter V Conversations with}^the^Top^T^ier

^1.^{Kozul-Wright:UNCTAD Official Sees CIIE’s Role in Promoting Fair Trade System}

^2.^{Wang Wen: CIIE Facilitates Shared Future of Mankind}

^3.^{Vandita Pant: CIIE Creates New Opportunities and Values}

^4.^{Kevin Kolevar: A New Project Launched in China Every 18 Months}

^5.^{David Fang: Nestle Sees Vitality of Chinese Market}^t^{hrough CIIE}

^6.^{Pointeau: CIIE Ushers in Global Stability and Confidence}

^7.^{Xiang Xiaofang: CIIE Builds Platform for Global Auto Firms to Communicate with Governments}

^8.^{Liu Guoping: ORIX Promotes Supply Chains via CIIE}

^9.^{Yu Lili: Shiseido Commits to Sustainable Development Through CIIE}

^10.^{Dong Wei: Focusing on “Sports +”}

^11.^{Li Qing: Always Regard CIIE as the Most Important Exhibition Platform}

^12.^{Tetsuro Homma: Panasonic Grows}^a^{mid Openness Cooperation in China}

^13.^{Deng Jianmin: Help to Take Root in China}

^14.^{Achieving in Same Direction: The Exhibitors at the Closing Ceremony of the fifth CIIE}

^{Chapter IV Highlights of the CIIE}

^1.^{CIIE Highlights China’s Commitment to Openness}

^2.^{CIIE’s Global Roadshow Promotes Win-win Cooperation}

^3.^{CIIE Promotes Openness, Cooperation}^a^{mid Global Challenges}

^4.^{CIIE Demonstrates Commitment to Global Integration and Openness}

^5.^{Import Expo Boost for BRICS}

^6.^{G20 Members in CIIE}

Afterword

五、作者简介

中国国际进口博览局是商务部直属事业单位，主要职责是牵头落实中国国际进口博览会实施方案，受委托承担组织招展和招商具体工作，参与进口博览会期间重要会议论坛的组织工作，负责国家展区布展等工作。

解放日报社是中共上海市委的机关报社，最早创刊于1941年，现隶属于上海报业集团，负责出版发行解放日报、支部生活、报刊文摘等书报刊，出版互联网信息产品、移动终端产品，围绕解放日报品牌提供通讯员培训和信息咨询服务等。

国家会展中心（上海）是由国商务部和上海市人民政府于2011年共同决定合作共建的大型会展综合体项目，总投资约160亿元，由国家会展中心（上海）有限责任公司投资建设并运营。

六、出版信息（PUBLICATION INFORMATION）中文版书名：《进博故事》

ISBN:978-7-5103-4850-1

作者：中国国际进口博览局

解放日报社

国家会展中心（上海）

开本：16开成品:167MM*236MM

印张：21.5 字数：207千字

版次：2023年10月第1版

定价：78.00元

英文版书名：CIIE STORIES

ISBN:978-7-5103-4851-8

作者：China International Import Expo Bureau

JieFang DAILY

National Exhibition and Convention Center (Shanghai) Co., Ltd.

开本：16开成品：167MM*236MM

印张：22.5 字数：291千字

版次：2023年10月第1版

定价：CNY 89.00 USD:20.00

新闻资讯

Chapter I Why the CIIE

^{Chapter I Why the CIIE}